Educating clients

Clients want to have a sense of what is coming next. Explain the process, the stages the project will go through. This way you're setting yourself up to be the person who's in charge of the relationship. Put yourself in your clients shoes: They are nervous, unsure if they did the right decision to go with you. Make them feel confident in the situation. Make them feel confident that picking you, your studio was the right choice.

Paul Boag of Headscape: Educating clients to say yes