Creating RSS files for your Web site - exploring XML - webreference.com » "Recently I have received more and more questions about the Rich Site Summary (RSS) format and its use for Web masters. The short answer is that RSS is a great way for any Web site to advertise their content in an always up-to-date fashion." Wouldn't it be great it every site supported this? Searching and indexing the web could be so easy. Sigh.