I would like to apologize for my fellow Dutchmen, who unleashed this unto the world. And to think that Big Brother 3 will start here, this season. Sigh. Evolving Reality TV Tests the Audience's Endurance » "We're definitely lying flat on our backs this week, with the disinterment of 'Big Brother', now called - with characteristic wit - 'Big Brother 2'. It's such a shame. The show's failure last year in the United States, compared with huge success in Europe, was a happy moment in American culture. For an instant, we weren't the lowest common denominator. Even the French proved to have terrible taste, tuning in by the millions this spring to watch 'Loft Story', their version of 'Big Brother'."