Will they never get it? Slashdot | An End-Run Around Region-Free DVD Players » "Warner Home Video has devised a new regioning mechanism called RCE (Regional Coding Enhancement) to fight back against "region-free" players. The disk itself is unregioned (region 0) but contains a script which checks the player's native region instead".
"Isn't it just fun watching content providers declare jihad on the very people they're trying to sell entertainment products to and the hardware manufacturers they rely on to allow those products to be viewed? Talk about not getting the message. You'd think the studios were involved in Operation Foot Bullet or something."