2view VHS. "Buena Vista, masters of customer revenue extraction, are experimenting with a new retail style VHS cassette in Holland which allows consumers to view a film twice before rendering the experience unwatchable. Costing end users around £4, they don't have to return them afterwards and even get a reusable blank tape afterwards, surely just what every good clean living family wants." What a terrible idea. But ofcourse plenty of workarounds have been released.